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Mechanical Bull
20-year catalog. Anniversary cycle inbound.
Two decades of American rock songs, reframed for the next chapter.
A twenty-year catalog revival. The campaign is built around anniversary storytelling, archival photo and video, playlist rediscovery, and getting the back catalog sync-ready for film and TV placements.
Based in Mississippi. Releases and campaign cadence are managed inside Melody Vault by the Big Muddy team.