The artist marketing OS behind Big Muddy Records
Audience. Targeting.
Marketing.
Melody Vault turns every artist’s strategy, audience, release calendar, content needs, and campaign tasks into one shared operating system.
Not distribution. Not royalties. Not another dashboard. Melody Vault is where we identify the audience, target the campaign, and run the marketing plan.
The product, in order
Audience identification → Targeting → Marketing.
Three steps, always in this order. Each one feeds the next. Skip one and the campaign is guessing.
Audience identification
Find the people who already want this record — across platforms, before a dollar of paid is spent.
Targeting
Turn that audience into a specific, addressable plan for every release window.
Marketing
Calendars, content prompts, and weekly motion — so artists can ship and stay shipping.
Roster
Four artists. Four plans.
Singer-songwriter. Plain-spoken, deeply felt.
Voice, room, and the quiet weight of telling the truth.
20-year catalog. Anniversary cycle inbound.
Two decades of American rock songs, reframed for the next chapter.
Singer-songwriter. EP in motion.
Small rooms, big intentions, a writer's instinct for the line that lands.
One song a month. Rotating producers.
A public songwriting practice run as a release plan.
What ships when
Capability grid.
We are explicit about what is built tonight, what is shipping this month, and what is roadmap. No bait-and-switch.
OPERATIONAL
live tonight- —Strategy doc viewer
- —Release calendar
- —Artist to-do tracker
- —Social account inventory
- —Onboarding intake
NEXT
this month- —Audience identification across platforms
- —Targeting recommendations per release
- —Marketing calendar with content prompts
- —EPK auto-assembly
LATER
roadmap- —Catalog metadata + AI tagging
- —Splits ledger
- —Sync marketplace
- —Royalty reporting
- —PRO registration workflow